Bramble Energy Case Study

Bramble Energy

Transforming Brand Identity: A Case Study in Business Branding Photography by JC Headshots

Client | Bramble Energy

Problem 1

- Standard stock images failing to convey the companies unique identity.

- No imagery showcasing the companies new premises, the environment and culture within.

Solution:

Revitalised Visuals: Authentic Environment and Culture Images Showcasing Staff's Commitment to Bramble Energy’s Core Messaging.

In our pursuit of originality and authenticity, we understand the importance of captivating visuals that truly reflect a company’s values and culture. Mundane stock images failed to convey Bramble Energy’s unique identity. Here are a selection from the collection of environment and culture images we created, featuring their dedicated staff thriving in their brand-new offices and lab, while embodying their core messaging.

Bramble Energy’s audience can immerse themselves in a visual journey that showcases the vibrancy of their premises, the diversity of their team, the harmony between their core messaging and the daily activities that unfold within their walls. These images invite you to witness the authentic spirit of their staff and experience the genuine culture that defines them.

These images vividly capture their passion, professionalism, and unwavering commitment to the shared mission. Each photograph will paint a vibrant picture of the environment in which their team thrives, showcasing their genuine interactions, collaborative spirit, and the positive energy that permeates throughout their workplace.
This fresh collection of visuals will bring the core messaging to life, offering an intimate glimpse into the essence of who Bramble are as a company. From the innovative minds engrossed in brainstorming sessions to the dynamic teams engaged in problem-solving, these images will tell a story of dedication, resilience, and camaraderie.
By replacing the standard and often dull stock images with their own exclusive collection, Bramble can demonstrate their dedication to authenticity and foster a deeper connection with their audience. These images will humanise their brand, allowing all to witness firsthand the real people who drive their success and make their company a truly special place to work.

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Problem 2:

- Inconsistent headshots not conveying the correct brand values.

- Low quality headshots not depicting the diversity and vibrancy of their staff.

Solution:

Elevating Visual Identity: High-Quality Consistent Headshots Reflecting Genuinely Positive & Content Staff and Core Messaging.

Bramble Energy bid farewell to the low-quality, inconsistent headshots that were scattered across their platforms. They understood the significance of first impressions, and that's why they embarked on a journey with us to create a collection of high-quality, consistent headshots that authentically depict their happy and vibrant staff while embodying their core messaging.

Headshots are hugely important as they serve as the visual introduction to their team, representing the faces behind their organisation. By replacing the existing images, we aim to present a unified and polished front that resonates with their audience. These high-quality headshots will not only showcase the professionalism and approachability of their staff but also instill confidence and trust in their brand.

The below solution captures the essence of their team and unveiled a refreshed visual representation that truly speaks to who they are.

Our focus was on capturing the genuine happiness and positivity that radiates from their team. Through careful attention to lighting, composition, and expression, we created a set of authentic images that convey warmth, enthusiasm, and a sense of belonging. These headshots will go beyond mere representation, offering a glimpse into the vibrant culture and values that define their company.
Consistency is key in portraying a strong and unified brand presence. By adhering to a standardised style, background, and composition, this new collection of headshots will showcase the cohesion and professionalism that permeates their organisation. This consistent visual identity will help viewers recognise and connect with their team members, fostering familiarity and building stronger relationships.
Bramble Energy understood that investing in high-quality, consistent headshots is also an investment in their brand's reputation and long-term success. By creating a visually appealing and cohesive collection, they not only showcase their staff's happiness and professionalism but also reinforce their core messaging and brand identity.

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Problem 3:

- Generic & dull CGI mock-ups were missing the mark, unable to capture the true essence of Bramble's technology.

- To stand out from competitors' typical e-commerce visuals, Bramble Energy needed high-end photography that would bring their innovations to life.

Solution:

Unleash the Power of Authenticity: Dynamic High-Quality Product Images Showcasing Bramble Technology's Exceptional Features and Design.

Bramble Energy was ready to transcend the realm of lacklustre CGI mock-ups that fail to capture the true essence of their technology. They recognised the importance of captivating visuals, that not only showcase their product's exceptional features and design, but also greatly surpass the standard ecommerce images used by their competitors. This dynamic collection of high-quality product images authentically represents Bramble technology, setting them apart in their marketplace.

Our solution below is a refreshed visual representation of Bramble technology, one that authentically captures its essence and sets a new benchmark for market superiority.

Bramble Energy didn't want to rely on artificial and often fake-looking mock-ups used by their competitors. Our approach focuses on presenting real images that truly reflect the beauty and innovation inherent in Bramble technology. By capturing the products in their actual form, we created visuals that resonate with their audience on a deeper level, evoking desire, admiration, and trust.
With meticulous attention to detail and the use of advanced lighting techniques, we highlighted the exceptional features and design elements that make Bramble technology stand out. From close-up shots that reveal intricate craftsmanship to dynamic wide angles of the products together, our images will provide a vivid and immersive experience, conveying the full potential of Bramble technology.
From the sleek and modern designs to the cutting-edge features that empower their users, these visuals will ignite excitement, engagement, and a deeper understanding of the value their products provide. The boundaries of standard e-commerce visuals are shattered and the power of dynamic high-quality images comes to life, setting a new benchmark for how Bramble technology is presented.

JC has done a fantastic job of elevating Bramble Energy’s visual presence. His images and ideas really helped shape our brand refresh moving forward giving us a whole new point of view on our brand identity. We were all incredibly impressed by the quality of his photographs, every single headshot, all the product shots and culture images were simply fantastic.

All the staff members responded extremely well to his collaborative ethos and relaxed yet confident demeanour, effortlessly bringing very different and sometimes awkward people together – no easy task! It was amazing to see how everyone had such positive feedback about JC, his images, and how he worked. I’ve never seen that before.

He succeeded in rising to the huge challenge of creating something everyone at Bramble Energy could not only get behind, but be truly proud of. I often get messages complimenting the images on the website, which together with JC’s ongoing support, has really helped us get our message and products out there. I wouldn’t hesitate to recommend him, in my opinion he’s the best photographer around!

Marnie Lake - Carroll.
Bramble Energy
Senior Marketing & Communications Manager