Bramble Energy
Transforming a brand identity: A case study in business branding, headshot and product photography
Client | Bramble Energy
Powering up visual identity with authentic storytelling
Bramble Energy, a leader in innovative hydrogen fuel cell technology, needed more than just standard imagery to represent who they are - they needed visuals that reflected their cutting-edge work, passionate team, and dynamic culture. Their existing assets were falling short, failing to showcase their unique identity and groundbreaking technology in a market where standing out is crucial. That’s where we came in.
We partnered with Bramble Energy to create a powerful collection of photography that not only elevated their visual identity but also told their story in an authentic and engaging way.
1. From Stock Photos to Authentic Storytelling
The Challenge:
Bramble Energy’s new headquarters was a true reflection of their mission: modern, forward-thinking and designed to foster innovation. But their public-facing materials told a different story. Relying on standard stock images, their website and marketing channels lacked personality and failed to showcase their unique identity. There were no images capturing the vibrancy of their new space, the energy of their team, or the culture that fuels their work.
The absence of real, engaging imagery meant that potential clients, investors, and partners weren’t seeing the Bramble Energy that employees knew - a company driven by collaboration, creativity and cutting-edge technology.
The Solution:
We designed a comprehensive shoot to bring Bramble Energy’s environment and culture to life. Instead of generic stock-style images, we focused on authenticity. We captured the team in action, collaborating in bright meeting rooms, working hands-on in the lab and enjoying moments of connection throughout their new premises.
By blending environmental photography with candid lifestyle shots, we created a library of images that highlight the diversity, passion, and energy within Bramble Energy. From shots of engineers innovating in the lab to relaxed team discussions in open spaces, every image was crafted to tell a piece of their story.
These dynamic visuals now fill their website, marketing materials, and social media channels, providing a genuine glimpse into the company’s culture and showcasing the impressive spaces where innovation happens. It’s no longer just about what Bramble Energy does - it’s about who they are.
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These images vividly capture their passion, professionalism, and unwavering commitment to the shared mission. Each photograph will paint a vibrant picture of the environment in which their team thrives, showcasing their genuine interactions, collaborative spirit, and the positive energy that permeates throughout their workplace.
This fresh collection of visuals will bring the core messaging to life, offering an intimate glimpse into the essence of who Bramble are as a company. From the innovative minds engrossed in brainstorming sessions to the dynamic teams engaged in problem-solving, these images will tell a story of dedication, resilience, and camaraderie.
By replacing the standard and often dull stock images with their own exclusive collection, Bramble can demonstrate their dedication to authenticity and foster a deeper connection with their audience. These images will humanise their brand, allowing all to witness firsthand the real people who drive their success and make their company a truly special place to work.
2. Reflecting Culture Through Consistent, High-Quality Headshots
The Challenge:
Bramble Energy’s people are the heart of the company, but their existing headshots didn’t reflect that. The images were inconsistent in quality, style, and background, creating a fragmented visual identity across their platforms. More importantly, the headshots failed to capture the vibrant, diverse, and fun culture that defines the team.
Instead of conveying energy, enthusiasm, and approachability, the low-quality images made the team seem disconnected. Ultimately undermining the very values Bramble Energy prides itself on: inclusivity, collaboration, and passion for innovation.
The Solution:
We set out to create headshots that felt as dynamic and genuine as the team itself. Our approach focused on consistency and personality. Each headshot was carefully styled to maintain a cohesive look while giving space for individual expression.
Using high-end lighting and thoughtful composition, we captured team members in a relaxed, authentic way, ensuring the images reflected the enthusiasm and positive energy that Bramble Energy is known for. We also made sure the diversity of the team was front and center, with headshots that highlight the range of talent and perspectives within the company.
The result? A cohesive set of high-quality headshots that not only look professional but also radiate warmth, approachability, and the fun, collaborative culture at Bramble Energy. These images now live across internal and external platforms, from company profiles and pitch decks to social media, strengthening their brand identity while putting their people in the spotlight.
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Our focus was on capturing the genuine happiness and positivity that radiates from their team. Through careful attention to lighting, composition, and expression, we created a set of authentic images that convey warmth, enthusiasm, and a sense of belonging.
Consistency is key in portraying a strong and unified brand presence. By adhering to a standardised style, background, and composition, this new collection of headshots will showcase the cohesion and professionalism that permeates their organisation. This consistent visual identity will help viewers recognise and connect with their team members, fostering familiarity and building stronger relationships.
Bramble Energy understood that investing in high-quality, consistent headshots is also an investment in their brand's reputation and long-term success. By creating a visually appealing and cohesive collection, they not only showcase their staff's happiness and professionalism but also reinforce their core messaging and brand identity.
3. Turning Complex Tech into Compelling Product Photography
The Challenge:
Bramble Energy’s hydrogen fuel cell technology is complex, innovative, and at the forefront of its industry. But you wouldn’t know it from their existing visuals. Relying on dull CGI mock-ups, their product imagery lacked depth, detail, and impact. These generic renders failed to capture the precision engineering and cutting-edge design that set Bramble apart.
In a competitive market, first impressions matter. Bramble Energy needed product photography that didn’t just show what their technology looked like - it needed to highlight why it was revolutionary. To stand out from the sea of flat e-commerce visuals used by competitors, they needed images that were bold, dynamic, and high-end.
The Solution:
We ditched the lifeless CGI and instead focused on creating striking, high-definition product photography that captured the true essence of Bramble’s technology. Using expert lighting techniques and meticulous attention to detail, we highlighted key design elements, textures, and the precision engineering that make their products so unique.
Our goal was to make the technology feel tangible, emphasising form, function, and the forward-thinking innovation behind each product. The result was a set of powerful images that didn’t just showcase the products; they told a story of excellence, precision, and market-leading innovation.
These high-end visuals now serve as key assets across Bramble Energy’s website, investor materials, and marketing campaigns. This helps them stand out, attract new clients, and better communicate the value of their groundbreaking technology.
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Bramble Energy didn't want to rely on artificial and often fake-looking mock-ups used by their competitors. Our approach focuses on presenting real images that truly reflect the beauty and innovation inherent in Bramble technology. By capturing the products in their actual form, we created visuals that resonate with their audience on a deeper level, evoking desire, admiration, and trust.
With meticulous attention to detail and the use of advanced lighting techniques, we highlighted the exceptional features and design elements that make Bramble technology stand out. From close-up shots that reveal intricate craftsmanship to dynamic wide angles of the products together, our images will provide a vivid and immersive experience, conveying the full potential of Bramble technology.
From the sleek and modern designs to the cutting-edge features that empower their users, these visuals will ignite excitement, engagement, and a deeper understanding of the value their products provide. The boundaries of standard e-commerce visuals are shattered and the power of dynamic high-quality images comes to life, setting a new benchmark for how Bramble technology is presented.
The Impact
Through authentic environmental photography, cohesive team headshots, and high-end product imagery, we helped Bramble Energy reshape their visual identity into one that truly reflects their passion, innovation, and culture. The new visuals don’t just look great - they create stronger connections with clients, partners, and investors by showing the real Bramble Energy.
Ready to elevate your brand’s visuals? Let’s create something powerful together.
JC has done a fantastic job of elevating Bramble Energy’s visual presence. His images and ideas really helped shape our brand refresh moving forward giving us a whole new point of view on our brand identity. We were all incredibly impressed by the quality of his photographs, every single headshot, all the product shots and culture images were simply fantastic.
All the staff members responded extremely well to his collaborative ethos and relaxed yet confident demeanour, effortlessly bringing very different and sometimes awkward people together – no easy task! It was amazing to see how everyone had such positive feedback about JC, his images, and how he worked. I’ve never seen that before.
He succeeded in rising to the huge challenge of creating something everyone at Bramble Energy could not only get behind, but be truly proud of. I often get messages complimenting the images on the website, which together with JC’s ongoing support, has really helped us get our message and products out there. I wouldn’t hesitate to recommend him, in my opinion he’s the best photographer around!
Marnie Lake - Carroll.
Bramble Energy
Senior Marketing & Communications Manager
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